Facebook and Instagram (Meta Pixel)

What you need

A Meta Business account and a Meta Pixel (also called a dataset).

Steps

1. Open Meta Events Manager and click Connect data sources, then Web.
2. Name your pixel and finish the setup. Choose to set it up manually, not with a partner.
3. Copy the Pixel ID. It is a number of 15 to 16 digits.
4. In your seller dashboard open Store settings, scroll to Ad pixels and paste it into Facebook / Meta Pixel ID.
5. Save. We add the pixel to your store page, product pages and course pages.

Check it works

Install the Meta Pixel Helper browser extension, visit your store page and confirm it shows a green PageView.