Social & Influencer Marketing Manager Job at Pesa – Remote Nigeria

About the role

Pesa is a financial technology company that helps people send money across borders simply, quickly, and affordably. Its services support customers sending money home, paying important expenses, and managing international financial needs.

The company is looking for a creative, commercially minded Social & Influencer Marketing Manager to lead its social media presence and build a strong influencer and creator marketing function.

The successful candidate will develop marketing strategies, manage creator partnerships, produce engaging content, organise events, and lead a small team. The role requires someone who understands how to use social media and influencer marketing to attract customers, build trust, and drive business growth.

This is a hands-on leadership position that combines creativity, strategy, team management, and performance analysis.

Responsibilities

• Develop and manage Pesa's social media and influencer marketing strategies across relevant platforms and target markets.
• Create annual and quarterly marketing plans that support the company's growth objectives.
• Manage content calendars covering product education, brand storytelling, community engagement, and seasonal campaigns.
• Maintain a consistent, trustworthy, and culturally relevant brand voice across social media and creator content.
• Oversee content production and create short-form videos, including filming and editing content using a phone or camera.
• Turn product launches and new features into engaging social media campaigns.
• Plan and organise creator meetups, product launches, live sessions, and other community-focused events.
• Manage community engagement by responding to comments, direct messages, and audience feedback.
• Identify suitable influencers, creators, and community voices based on audience quality, engagement, credibility, and brand fit.
• Handle creator outreach, negotiations, contracts, campaign briefs, and ongoing partnerships.
• Develop and execute influencer marketing campaigns from concept to completion.
• Collaborate with growth and performance marketing teams on paid social campaigns, audience targeting, and creative testing.
• Track campaign performance using unique links, promotional codes, registrations, customer acquisition, and transaction data.
• Monitor key performance indicators, including reach, engagement, conversions, customer acquisition costs, and return on advertising spend.
• Manage the social media and influencer marketing budget, including creator fees, usage rights, and campaign expenses.
• Monitor industry trends, competitor activity, audience sentiment, and emerging opportunities.
• Ensure marketing content complies with brand guidelines, advertising standards, and applicable financial-services requirements.
• Lead and develop a small marketing team, establish clear objectives, and encourage experimentation and accountability.

Requirements

• At least five years of experience in social media marketing and influencer or creator marketing.
• Demonstrated success growing brand awareness and engagement across multiple social media platforms.
• Experience planning and executing influencer campaigns on platforms such as TikTok, Instagram, YouTube, and X.
• Experience negotiating influencer fees and managing commercial partnerships.
• Previous experience managing at least one or two direct reports.
• Practical video filming and editing skills, using tools such as CapCut, Adobe Premiere, or similar software.
• Experience organising marketing events, activations, or creator-led experiences.
• Strong writing, storytelling, and editorial skills.
• Hands-on experience in community management and paid social advertising.
• Familiarity with social media analytics, influencer performance tracking, and attribution tools.
• Strong project management, communication, organisation, and attention to detail.
• Ability to manage multiple campaigns, deadlines, and stakeholders.
• Comfort working with compliance requirements in a regulated industry.
• A bachelor's degree or equivalent experience.

Additional qualities the employer values:

• A growth-oriented mindset and a focus on measurable business results.
• Strong cultural awareness and an understanding of multicultural and diaspora communities.
• The ability to identify creators who can attract relevant customers, rather than focusing only on follower counts.
• Commercial awareness, negotiation skills, and the ability to build lasting creator relationships.
• The ability to lead a team while remaining actively involved in content creation and campaign execution.

Nice to have:

• Experience in remittance, payments, fintech, banking, or another trust-focused consumer industry.
• Existing relationships with relevant influencers, creators, or talent managers.
• Experience with affiliate marketing or brand ambassador programmes.
• Familiarity with influencer marketing platforms and creator analytics tools.
• Experience repurposing influencer content for paid advertising campaigns.

Benefits

• Competitive salary benchmarked against the market and reviewed regularly.
• Health insurance.
• Parental leave.
• Learning and development budget for courses, certifications, conferences, and professional tools.
• Paid time off and public holidays.
• Fully remote working arrangements.
• Career development opportunities within the Growth and Marketing team.
• Significant ownership and the opportunity to help build a trusted brand serving diaspora communities.

How to apply

Interested candidates should submit their résumé along with supporting evidence of their marketing experience.

Applicants should include:

1. Portfolio: Links to brands, social media pages, or accounts they have managed.
2. Influencer campaign examples: Details of campaigns they have executed, including objectives, personal contributions, budgets, creators involved, and measurable results where available.
3. Content samples: Examples of videos, social media content, or events they have filmed or produced.

Pesa places particular importance on demonstrated results and the ability to connect marketing activities to meaningful business outcomes.

Application link: https://app.dover.com/apply/pesa/43357bb5-7676-4b35-94db-4fae7dcc6d51