Creative Copywriter Job at KLR.FIT | Mohali, Punjab, India

Creative Copywriter Job at KLR.FIT | Mohali, Punjab, India

Are you a creative writer who can turn business challenges into powerful stories that capture attention and connect with people? KLR.FIT is hiring a Creative Copywriter to develop compelling brand messages, advertising concepts, and content across multiple platforms.

This opportunity is ideal for a writer who understands brand identity, thinks visually, and can make scientific information engaging and relatable without losing its accuracy.

Job Overview

• Job Title: Creative Copywriter
• Company: KLR.FIT
• Location: Mohali, Punjab, India
• Work Arrangement: Fully onsite
• Experience Required: 1–3 years
• Job Category: Copywriting, Content Creation, and Marketing
• Salary: Not specified
• Application Deadline: Not specified

About KLR.FIT

KLR.FIT develops science-backed sports nutrition and wellness supplements for consumers who want to understand the science behind the products they use.

The brand focuses on evidence, product mechanisms, and clear communication. It is looking for a copywriter who can translate these ideas into meaningful stories that help customers understand what the brand stands for and why it matters to them.

Key Responsibilities

1. Develop Creative Ideas and Stories

• Turn product features, ingredients, and business challenges into relatable stories.
• Identify human insights that help customers connect with the brand.
• Develop original ideas and creative concepts that communicate the brand's values.

2. Create Visual-First Content

• Develop scripts, hooks, and concepts for designers and video production teams.
• Think about visual elements such as framing, sequence, typography, movement, and sound before writing captions.
• Create ideas that work across social media, advertising, and other digital platforms.

3. Write Across Different Formats

• Write advertising scripts and social media content.
• Develop product page copy and campaign headlines.
• Create brand messages and other marketing materials.
• Adapt tone and style to suit different formats while maintaining a consistent brand identity.

4. Contribute to Brand Strategy

• Understand the brand's philosophy and communicate it clearly.
• Develop original opinions and creative perspectives rather than simply following online trends.
• Work with designers, video editors, and creative leadership to develop effective campaigns.
• Make complex scientific information understandable and interesting without oversimplifying it.

Requirements

Applicants should have:

• 1–3 years of writing experience, whether with a brand, agency, content team, or through independent writing projects.
• A strong understanding of brand identity and the ability to explain what a brand represents.
• A distinctive writing voice and the ability to adapt tone for different audiences.
• Strong visual thinking and the ability to write for both visual and audio formats.
• The ability to turn scientific concepts and product evidence into engaging, human-centred content.
• Independence, initiative, and good creative judgement.
• The ability to develop ideas without requiring constant supervision.

Additional Skills That Will Be an Advantage

You may have an advantage if you have:

• Experience working with direct-to-consumer (D2C), wellness, health, nutrition, or sports supplement brands.
• Experience writing scripts for short-form videos or stop-motion-style content.
• Experience collaborating with designers, video editors, or creative directors.
• Knowledge of performance marketing and Meta advertising copy.

Who Should Apply?

This role is suitable for creative writers who enjoy more than writing captions. The company wants someone who can understand a business problem, discover the story behind it, and develop ideas that make people pay attention.

Applicants should be able to demonstrate creativity, versatility, and an understanding of how words, visuals, and brand identity work together.

How to Apply

Interested candidates should email 3–5 writing samples to the recruitment team.

• Email: hiring@adpl.co
• Suggested Email Subject: Application for Creative Copywriter – KLR.FIT

The company values variety in writing samples. You can submit examples such as an advertising script, campaign headline, social media concept, or longer-form piece. Your samples should demonstrate your range and creative thinking.

Application Email: hiring@adpl.co

Company Website: https://klr.fit

Application Deadline

The original announcement does not specify an application deadline. Candidates should submit their writing samples as soon as possible and confirm any additional requirements directly with the recruitment team.

Important: This is a fully onsite position in Mohali, Punjab, India. Salary details and the exact closing date were not provided in the announcement.